Redesigning a postcard

Skills: Editorial, Package

Palermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositionsPalermo,Postcard, Concept, Contrasts, Stratifications,Norman-Arab-Byzantine, Textual compositions

SKILLS: Concept // Photo shooting // Photo editing &  manipulation // Typographic

How communicate Palermo city redesigning the classic postcard. I wanted keep the charm of paper but to avoid using, as in the past, stereotypical and classical monument as subject. This for two reasons: nowday everybody can make it and because they don’t convey the true spirit of Palermo. City characterised by strong contrasts and historical cultural stratifications. Stratifications that fuse together creating an artistic style that only in this city is possible to find: Norman-Arab-Byzantine style.

Then a different reading of Palermo for to convey its deeply charm. Communicate the city thorugh a new kind of postacard made by textual composition and unusual photos. Unusual point of view combined with sentences about Palermo and impressions of artists, philosophers, travels who visited this city in different historical periods.