Buddy-Watcher branding – Website
SKILLS: Branding // Concept // Key visuals // Product photography // Photo editing // Website
For the branding of an innovative technological product to introduce into the market, by the market research I was able to define target and competitors. This allowed me to create the product’s promise, the brand mission and its values. I incorporated them in a visual imagery strengthened by consistent claims. Consequently the communication campaign and all components of the visual identity, online & offline, reflect the Buddy-Watcher brand mission; from the logo to the website to the packaging.