Buddy-Watcher branding – Website

Skills: Art Direction, Web
Buddy Wathcer Responsive Web Site Home PageBuddy Wathcer Responsive Web Site Product PageBuddy Wathcer Responsive Web Site Discover It Video PageBuddy Wathcer Responsive Web Need Of AdventureBuddy Wathcer Responsive Web IdeaBuddy Wathcer Responsive Web Tablet DevicesBuddy Wathcer Responsive Web Mobile Devices

SKILLS: Branding // Concept // Key visuals // Product photography // Photo editing // Website

For the branding of an innovative technological product to introduce into the market, by the market research I was able to define target and competitors. This allowed me to create the product’s promise, the brand mission and its values. I incorporated them in a visual imagery strengthened by consistent claims. Consequently the communication campaign and all components of the visual identity, online & offline, reflect the Buddy-Watcher brand mission; from the logo to the website to the packaging.